"Nearly one-third of Americans (28.6 percent) are considering serving a meatless meal this Thanksgiving. The data uncovered that younger generations are more inclined to break with tradition, with 44% of those aged 18 to 24 and 45% of those aged 25 to 34 responding that they open to serving a meat-free Thanksgiving. Personal health was the leading driver for 60% of the respondents to go meat-free - a factor that becomes more important with age." (VegNews)
[According to data collected by market research firm Dynata on behalf of vegan brand The Meatless Farm]
