Time Magazine names Impossible Burger 2.0 one of the best 100 inventions of 2019.
"The classic veggie burger got an upgrade with the Impossible Burger 2.0, an alternative to ground beef that even chars and bleeds, despite being made entirely from plant-based proteins. Its makers have capitalized on public desire for a more sustainable burger this year, making headlines for partnering with Burger King and launching their plant-based meat at grocery chains on the East and West Coasts."